Chandigarh Industrial and Tourism Development Corporation Ltd:
Integrating Corporate Social Responsibility with Sound Business Sense
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Integrating Corporate Social Responsibility with Sound Business Sense case study
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Case Details: |
Price: |
| Case Code |
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BECG075 |
For delivery in electronic format: Rs. 300;
For delivery through Shipping & Handling Charges extra: Rs. 300 +Shipping & Handling Charges extra
ThemesCorporate Social Responsibility, Public Sector Innovation |
| Case Length |
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11 Pages |
| Period |
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2006-2007 |
| Pub Date |
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2007 |
| Teaching Note |
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Not Available |
| Organization |
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Chandigarh
Industrial and Tourism Development Corporation Ltd. |
| Industry |
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Public Sector,
Tourism |
| Countries
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India |
Abstract:
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This case is about a corporate social responsibility (CSR) initiative of
Chandigarh Industrial and Tourism Development Corporation Ltd (CITCO), a public
sector organization in India, to open India's first condom themed
bar-cum-discotheque at the north Indian city of Chandigarh. Through this
initiative CITCO wanted to promote awareness about HIV/AIDS, a growing pandemic
in India. Through its very ambience, the Condom Bar promoted the message of safe
sex. The bar also gave away free samples of condoms and also sold condoms to its
customers. The cost of the food and the drinks had been kept very affordable as
the bar was being run as a not-for-profit organization.
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The inflow of customers into the bar had
increased markedly. It was also able to draw the attention of
the world. CITCO's initiative has been appreciated by experts
who felt that it deserved extra kudos as it had gone ahead with
such an innovative idea despite being a semi-government
organization.
But the initiative also drew criticism from some quarters as the
critics believed that the bar was against Indian culture.
However, CITCO's Condom Bar was cited as yet another example of
how corporations around the world were engaging themselves in
HIV/AIDS related CSR.
Issues:
» Understand the corporate social responsibility initiatives of a public sector
organization with regard to countering the HIV/AIDS problem in India
» Discuss the issues and challenges faced by a public sector organization in
formulating and implementing an innovative CSR initiative to spread awareness
about HIV/AIDS
Contents:
Keywords:
CITCO, Chandigarh, Corporate Social Responsibility, Public
Sector, Tourism, Condom Bar, Branding , HIV/AIDS related CSR, Word-of-mouth
advocacy, HIV/AIDS awareness, Safe sex, Red Ribbon, India, Theme restaurants
Raising the Bar in HIV/AIDS Awareness?
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